{"id":268,"date":"2025-06-03T09:22:20","date_gmt":"2025-06-03T09:22:20","guid":{"rendered":"https:\/\/fttresearch.h16679.dpsmedia.vn\/?page_id=268"},"modified":"2025-06-17T06:20:29","modified_gmt":"2025-06-17T06:20:29","slug":"nghien-cuu-dinh-luong","status":"publish","type":"page","link":"https:\/\/fttresearch.com.vn\/en\/nghien-cuu-dinh-luong\/","title":{"rendered":"Quantitative Research"},"content":{"rendered":"
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QUANTITATIVE RESEARCH<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Research methods use statistical and mathematical analysis to measure and quantify data. Quantitative research focuses on collecting numerical data through surveys, experiments, etc., and analyzes that data using statistical and mathematical techniques to identify patterns and relationships. This type of research is often used to study large populations or to make generalizations about a particular phenomenon. Quantitative research is common in the social sciences, business, and areas where digital data plays an important role in decision making.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Central Location Testing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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CLT (Central Location Test)<\/b> is a market research method where a target group of consumers evaluate products within a controlled environment, typically at designated testing sites equipped for product assessment.<\/p>

Objectives<\/b><\/u>: <\/u><\/p>

  • Assess how much consumers like the product or sample.<\/li>
  • Collect opinions on aspects such as taste, design, perceived value, and purchase intent.<\/li>
  • Gain insights into purchasing habits and willingness to buy in real-world conditions.<\/li>
  • Detect potential problems consumers may encounter.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    Door To Door Interview<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Door-to-Door (D2D)<\/b> is a market research method where researchers directly approach consumers at their homes to gather information about products, services, or market conditions. This approach provides authentic feedback within the consumers\u2019 real living environment.<\/p>

    Objectives<\/b><\/u><\/p>

    • Collect direct feedback in real-world environments.<\/li>
    • Assess customer satisfaction, attitudes, and usage behaviors.<\/li>
    • Identify strengths and weaknesses of products or services.<\/li>
    • Study markets in areas difficult to reach with other methods.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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      In-Home Use Test<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      In-Home Use Test (IHUT)<\/b> is a market research method where consumers test products in their real-life home environment and provide feedback on their experience. This approach helps evaluate long-term consumer habits, satisfaction levels, and influencing factors.<\/p>

      Objectives<\/b><\/u><\/p>

      • Assess satisfaction:<\/b> Understand consumer reactions to the product in daily life.<\/li>
      • Analyze usage behavior:<\/b> Explore how and why consumers use the product.<\/li>
      • Identify improvement areas:<\/b> Gather opinions on packaging, taste, quality, and other aspects.<\/li>
      • Long-term evaluation:<\/b> Monitor ongoing satisfaction and continued use over time.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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        Telephone Interview<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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        Telephone Interview<\/b> is a market research method where researchers directly contact consumers via phone to gather opinions, data, or feedback regarding products, services, or marketing campaigns. This approach allows for quick and extensive surveys with ease.<\/p>

        Objectives<\/b><\/u><\/p>

        • Collect broad data:<\/b> Survey a large number of customers across different locations.<\/li>
        • Assess satisfaction:<\/b> Gather feedback on product or service satisfaction.<\/li>
        • Understand consumption behavior:<\/b> Capture preferences, habits, and requirements.<\/li>
        • Measure purchase intent:<\/b> Determine willingness to buy and influencing factors.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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          Street Intercept<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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          Street Intercept<\/b> is a market research method where researchers directly approach consumers at public locations or crowded events to collect feedback on products, services, or advertising campaigns. This approach enables rapid data collection from a random group of people without prior planning.<\/p>

          Objectives<\/b><\/u><\/p>

          • Immediate feedback:<\/b> Capture consumer opinions in real environments, especially in busy areas.<\/li>
          • Diverse reach:<\/b> Diverse reach: Survey various customer groups quickly without complex screening processes.<\/li>
          • Assess preference and acceptance:<\/b> Determine satisfaction levels, liking, and willingness to adopt products\/services.<\/li>
          • Understand consumption behavior:<\/b> Collect insights on shopping habits, preferences, and decision influencers.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

            NGHI\u00caN C\u1ee8U \u0110\u1ecaNH L\u01af\u1ee2NG Ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u s\u1eed d\u1ee5ng ph\u00e2n t\u00edch th\u1ed1ng k\u00ea v\u00e0 to\u00e1n h\u1ecdc \u0111\u1ec3 \u0111o l\u01b0\u1eddng, \u0111\u1ecbnh l\u01b0\u1ee3ng d\u1eef li\u1ec7u. Nghi\u00ean c\u1ee9u \u0111\u1ecbnh l\u01b0\u1ee3ng ch\u00fa tr\u1ecdng vi\u1ec7c thu th\u1eadp d\u1eef li\u1ec7u s\u1ed1 th\u00f4ng qua kh\u1ea3o s\u00e1t, th\u1eed nghi\u1ec7m… \u0111\u1ed3ng th\u1eddi ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u00f3 b\u1eb1ng c\u00e1c k\u1ef9 thu\u1eadt th\u1ed1ng k\u00ea […]<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-268","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/fttresearch.com.vn\/en\/wp-json\/wp\/v2\/pages\/268","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fttresearch.com.vn\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/fttresearch.com.vn\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/fttresearch.com.vn\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fttresearch.com.vn\/en\/wp-json\/wp\/v2\/comments?post=268"}],"version-history":[{"count":40,"href":"https:\/\/fttresearch.com.vn\/en\/wp-json\/wp\/v2\/pages\/268\/revisions"}],"predecessor-version":[{"id":655,"href":"https:\/\/fttresearch.com.vn\/en\/wp-json\/wp\/v2\/pages\/268\/revisions\/655"}],"wp:attachment":[{"href":"https:\/\/fttresearch.com.vn\/en\/wp-json\/wp\/v2\/media?parent=268"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}