{"id":266,"date":"2025-06-03T09:21:59","date_gmt":"2025-06-03T09:21:59","guid":{"rendered":"https:\/\/fttresearch.h16679.dpsmedia.vn\/?page_id=266"},"modified":"2025-07-01T07:41:20","modified_gmt":"2025-07-01T07:41:20","slug":"nghien-cuu-dinh-tinh","status":"publish","type":"page","link":"https:\/\/fttresearch.com.vn\/en\/nghien-cuu-dinh-tinh\/","title":{"rendered":"Qualitative Research"},"content":{"rendered":"
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QUALITATIVE RESEARCH<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Research methodology involves exploring and understanding people's attitudes, beliefs, opinions, and experiences. This is a way of subjective research that focuses on the quality and depth of data rather than quantity. Qualitative research collects data through interviews, observations, and focus groups, and analyzes the data to identify themes, patterns, and insights. This type of research is often used in the social sciences, psychology, anthropology, and other fields where understanding human behavior is central.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Focus Group Discussions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Focus Group Discussion (FGD)<\/b> is a market research method where a group (4-8 people) of participants discusses a specific product, service, or topic. Guided by a moderator, the open conversation helps gather deep insights into consumer opinions, perceptions, and attitudes.<\/p>

Objectives<\/b><\/u><\/p>

  • Explore consumer attitudes and feelings towards products, services, or marketing campaigns to finding depth insights.<\/li>
  • Gather rich, varied opinions and analyze underlying reasons for consumer behaviors.<\/li>
  • Identify issues requiring improvement and propose solutions based on direct feedback.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    In-Depth Interview<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    An in-depth interview (IDI)<\/strong> is a qualitative research method where a researcher conducts a direct, one-on-one conversation with a respondent to deeply explore their thoughts, feelings, experiences, and motivations related to a specific product, service, or phenomenon.<\/p>

    Objectives<\/b><\/u><\/p>

    • Uncover hidden insights within consumer psychology and behavior<\/li>
    • Understand detailed reactions, opinions, and personal experiences<\/li>
    • Support product development, communication campaigns, or service improvements<\/li>
    • Clarify unexplained findings from quantitative surveys<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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      In Home Visit<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      In-Home Visit<\/b> is a market research method where researchers directly visit consumers\u2019 homes to observe how they use products, services, or their daily consumption habits within their natural environment. This approach enables accurate data collection on consumer behavior, identifies potential issues, and provides insights into factors influencing consumption in real life.<\/p>

      Objectives<\/b><\/u><\/p>

      • Evaluate consumption behavior:<\/b> Understand how customers use products daily.<\/li>
      • Analyze habits:<\/b> Identify trends and factors affecting consumer choices.<\/li>
      • Detect issues:<\/b> Recognize problems or gaps in product usage.<\/li>
      • Discover unmet needs:<\/b> Identify market gaps or unmet consumer demands.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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        Mystery Shopping<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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        Mystery Shopping<\/b> is a market research method where researchers or partner agencies act as secret shoppers without revealing their identity to evaluate service quality, products, or customer experiences at stores, restaurants, supermarkets, or retail outlets. This approach helps gather objective data on process compliance, staff attitude, and product quality to improve service standards and boost customer satisfaction.<\/p>

        Objectives<\/b><\/u><\/p>

        • Evaluate service quality:<\/b> Verify the level of customer service provided.<\/li>
        • Ensure process adherence:<\/b> Confirm staff follow company procedures and standards.<\/li>
        • Assess staff attitude:<\/b> Monitor professionalism and customer handling.<\/li>
        • Improve customer experience:<\/b> Identify strengths and weaknesses to enhance satisfaction and loyalty.<\/li>
        • Measure product quality:<\/b> Gather feedback based on actual customer experiences.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

          NGHI\u00caN C\u1ee8U \u0110\u1ecaNH T\u00cdNH Ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u li\u00ean quan \u0111\u1ebfn vi\u1ec7c kh\u00e1m ph\u00e1, t\u00ecm hi\u1ec3u th\u00e1i \u0111\u1ed9, ni\u1ec1m tin, quan \u0111i\u1ec3m v\u00e0 kinh nghi\u1ec7m c\u1ee7a con ng\u01b0\u1eddi. \u0110\u00e2y l\u00e0 c\u00e1ch nghi\u00ean c\u1ee9u ch\u1ee7 quan t\u1eadp trung v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 \u0111\u1ed9 s\u00e2u c\u1ee7a d\u1eef li\u1ec7u thay v\u00ec s\u1ed1 l\u01b0\u1ee3ng. Nghi\u00ean c\u1ee9u \u0111\u1ecbnh t\u00ednh thu […]<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-266","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/fttresearch.com.vn\/en\/wp-json\/wp\/v2\/pages\/266","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fttresearch.com.vn\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/fttresearch.com.vn\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/fttresearch.com.vn\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fttresearch.com.vn\/en\/wp-json\/wp\/v2\/comments?post=266"}],"version-history":[{"count":79,"href":"https:\/\/fttresearch.com.vn\/en\/wp-json\/wp\/v2\/pages\/266\/revisions"}],"predecessor-version":[{"id":667,"href":"https:\/\/fttresearch.com.vn\/en\/wp-json\/wp\/v2\/pages\/266\/revisions\/667"}],"wp:attachment":[{"href":"https:\/\/fttresearch.com.vn\/en\/wp-json\/wp\/v2\/media?parent=266"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}